Let’s Talk About Brand Positioning and Purpose

Why should I choose you? What makes you so special? Why should I care about you? You say you’re the best option on the block? Prove it to me.” These are the thoughts of your customer. Brand positioning is defined as the territory you occupy in your customers’ mind relative to your competitors and whether those customers believe you’re the […]

White Ceramic Vase

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Earphones, Pen and Diary

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Clean minimalist office

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Maui Moisture

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Minimal Man Fashion

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Have Any Project?

Every project tells a story about its goals, team, timing, and deliverables—and it requires detailed project planning and management to get the story right. Some of those stories are short and to the point while others are epic novels rife with twists and turns. No matter the length or level of drama, every story is based on a story arc […]

How It All Started

As a designer you’re expected to make the impossible happen. Time and time again, you’re expected to take an incredibly complex process and make it easy, simple and beautiful. When it’s handled well, you feel like a rock star.

Hello, I’m Laraine Mandiola!

As a designer you’re expected to make the impossible happen. Time and time again, you’re expected to take an incredibly complex process and make it easy, simple and beautiful. When it’s handled well, you feel like a rock star.