A business idea is a concept that can be used for financial gain that is usually centered on a product or service that can be offered for money. An idea is the base of the pyramid when it comes to the business as a whole. The characte of a promising business idea are: Innovative; Unique; Problem solving; Profitable. A business idea is a concept that can be used for financial gain that is usually centered on a product or service that can be offered for money. An idea is the base of the pyramid when it comes to the business as a whole. The characte of a promising business idea are: Innovative; Unique; Problem solving; Profitable. A business idea is a concept that can be used for financial gain that is usually centered on a product or service that can be offered for money. An idea is the base of the pyramid when it comes to the business as a whole. The characte of a promising business idea are: Innovative; Unique; Problem solving; Profitable.